Working with Tanqueray Ten and my team at PGD Global to bring Snoop Dogg to Augusta during The Masters was amazing.  To spend the day with Snoop on the range and on-course was an unbelievable experience.  Snoop is genuinely a great guy with a passion to learn the game and celebrate diversity.  With his presence in Augusta, Snoop did just that!

-Seema Sadekar

Legendary hip-hop artist, entertainment icon and Tanqueray Brand Ambassador Snoop Dogg  performed at the Inaugural Augusta Jam presented by Tanqueray No. TEN on Wednesday, April 5th, 2017.  The event supports the Mayors’ Masters Reception, which provides funding for several local Augusta charitable organizations. The City of Augusta recognizes the Mayors’ Masters Reception as the official commencement event to welcome patrons to Augusta for one of the most iconic tournament weekends in golf.

The Inaugural musical celebration hosted by ESPN’s Jay Harris and International Golf Model and Personality, Seema Sadekar, will be held at the Country Club Dance Hall & Saloon, a premiere venue in Augusta, on where celebrities, golf enthusiasts and guests will enjoy signature Tanqueray No. TEN Gin & Juice cocktails. DJ Suga Ray and DJ Kor will open up for Snoop Dogg, mashing up hip hop, country, pop and old school jams before Snoop Dogg hits the turntables to spin some of his classic anthems for all to enjoy to kick-off the historic golf tournament in style.


Tanqueray payed homage to “golf’s 19th hole” by serving specialty Gin & Juice cocktails, including Snoop Dogg’s signature serve the Tanqueray No. TEN Laid Back along with the Gin & Georgia inspired by the first major golf tournament of the year. Great moments deserve great spirits and Tanqueray is honored to raise a signature Gin & Juice cocktail to all athletes in search of this years’ Green Jacket. Recipe is below.
Tanqueray No. TEN Laid Back
.75 oz. Tanqueray No. TEN
.75 oz. Cîroc Apple
2 oz. Fresh Pineapple Juice
Splash Club Soda

Preparation: Add all ingredients to a shaker filled with ice. Strain into Double Old Fashioned Glass. Top with a splash Club Soda.
Glassware: Double Old Fashioned
Garnish: Pineapple Wedge

Augusta Jam and Tanqueray partnered with Lyft to ensure that all guests got home safely by using the Lyft Code: SNOOPDOGG. Tanqueray reminded us that whenever you sip Gin & Juice, Tanqueray is the gin of choice – and to do so responsibly by drinking in moderation and securing a designated driver.